Apple's Marketing: a machine of news

Did you know that Apple gets more technology headlines than any other tech company?

It's not so far away the time when Apple was in danger of going out of business, and now they're the second largest company in the world. 

The most amazing element of all this is how Microsoft, formerly the world's largest technology company, has not only lost marketshare but also mindshare.  While Apple garnishes 12% of all tech news stories, Microsoft is only at 3%.  So while Apple owns about 10% product share vs Microsoft, Apple owns 4 times more marketing share than Microsoft.  Divide those ratios and it says that Apple is 40 times more efficient a marketing machine than Microsoft.  And of course when people buzz about you (good or bad) your stock rises.  (Literally: Apple's stock is up about 40x what it was before the iPod launched)

So next time you wonder what coupling great design with great marketing can do for a company, just look towards Apple.

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